SILENT AUTOMOTIVE MAJORITY : Akio Toyoda, CEO of Toyota, recently gave the community pause when he announced there is a guarded belief among the "Silent Majority" in diverse vehicle propulsion technologies rather than an "all eggs in one basket" future. The assertion was really no surprise given that...
URBAN EYE CANDY SWEDE EV: Since its catch and release in 2019 the entry luxury Volvo XC40 crossover vehicle was an immediate hit with discerning active lifestylers. The package of urban friendly dimensions with meaningful practicality, refined sporty dynamics was infused with that Nordic sweet lingonberry tastefulness. Initially skipping...
RELENTLESS PURSUIT OF LUXURY PERFORMANCE COUPE :  Prestige automotive brands chase volume at the affordable end of the market as a gateway drug aspiring to heritage flagships.    Catering to Upwardly Mobile Professional desires and surviving Urban Active Lifestyle is the prestige compact touring sedan. For their sake the...
LETTER GAINED IN TRANSLATION: As a new rule of logic when a Meister Ingeniuer of Motorsport Division delivers a Meisterstück performance vehicle value the red, white and blue letter "M" is replaced with the red, white and black letter "N."  Thus as former BMW M and emeritus Hyundai engineering...
COMPACT UTE AT ALTAR OF SPORT SEDAN GREATNESS:  To imitate might flatter, but to emulate is sincere admiration. For five decades the BMW 3 Series luxury compact sport saloon has been imitated by many. However, within the Roundel brand's rounds, it has been emulated by but one since 2003,...

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